Step-by-step guide
How to use QR codes for lead generation campaigns
OOH is expensive; QR is how you measure it. Each billboard or booth can carry a tagged link so you know which creative paid for itself.
Built for growth and performance marketing teams.
Do this in order
- Build a dedicated landing page with one CTA.
- UTM everything: source, medium, creative, city.
- Use dynamic QR if you iterate copy weekly.
- Sync leads to CRM instantly; speed-to-lead wins.
Common placements
- ad landing pages
- expo lead capture
- offline-to-online funnel
Measurement
- Compare scan time-of-day to ad placements.
- Retarget only where policy allows.
Questions people ask
- Low scan volume?
- Usually creative or distance—test larger codes and clearer value props.
- GDPR/consent?
- Checkbox opt-in for marketing follow-up.