Step-by-step guide

How to use QR codes on brochures and flyers

Flyers fail when the CTA is vague. A QR works when it promises one outcome—book a slot, claim a code, see pricing—and the landing page delivers immediately.

Built for offline marketing teams.

Do this in order

  1. Design the flyer around one URL; avoid multiple unrelated QRs.
  2. Use high contrast and at least 2 cm quiet zone around the code in print proofs.
  3. UTM-tag each flyer batch to compare neighborhoods or events.
  4. Refresh creative when scan rate drops—often the offer, not the QR, is stale.

Common placements

  • campaign landing page
  • coupon claim
  • lead capture

Creative checks

  • Headline matches landing page hero.
  • Mobile-first layout on the destination.
  • Legal disclaimers near offers.

Questions people ask

Short URLs?
Use your domain on the landing page; opaque shorteners reduce trust.
Glossy paper?
Matte laminate over the QR improves camera focus.

Related on UseQR

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