Step-by-step guide
How to use QR codes on event posters
Posters compete with everything on the street. One bold QR with a specific promise—“Scan for tonight’s set times”—outperforms a wall of tiny URLs.
Built for event growth teams.
Do this in order
- Match poster headline to landing hero within one second.
- Size the QR for the expected viewing distance.
- Use dynamic QR when artists or speakers change.
- UTM-tag each city stop on a tour.
Common placements
- ticket booking
- speaker schedule
- location map
Street marketing
- Contrast beats cute backgrounds.
- Nighttime photos need reflective or lit placements.
Questions people ask
- Outdoor durability?
- Laminate or use UV inks; contrast drops as ink fades.
- Accessibility?
- Provide the same info in text for people who can’t scan.