Step-by-step guide
How to use QR codes for coupon campaigns
Coupons work when redemption is effortless. QR bridges physical displays to a controlled landing page where you can cap redemptions and measure lift.
Built for retail and D2C marketing teams.
Do this in order
- Host the offer on HTTPS with clear expiry and terms.
- Use one QR per placement if you need to compare endcap vs window performance.
- Dynamic QR lets you pause an abusive promo fast.
- Sync POS so staff knows how to validate codes.
Common placements
- discount redemption
- store campaign
- seasonal offers
Retail execution
- Train cashiers on the soundbite: scan, confirm, apply.
- Retire creative after expiry to avoid bad scans.
Questions people ask
- Stacking rules?
- State them plainly on the landing page to avoid checkout disputes.
- Fraud?
- Use server-side validation and rate limits.