Industry playbook
QR codes for law firms
Legal marketing is tightly regulated. QR codes can still route prospects to attorney-approved intake pages—if every destination is reviewed for jurisdictional claims.
Built for legal practices and consultants.
Where this shows up
- consultation booking
- document checklist
- office location
Roll it out
- Centralize intake URLs approved by ethics counsel.
- Avoid guaranteeing outcomes on landing pages.
- Use dynamic QR to update seminar dates.
- Track which practice areas drive scans from each event.
Firm touchpoints
- CLE events for materials download.
- Office lobby for secure client WiFi instructions.
- Community sponsorship boards.
Questions people ask
- Advertising rules?
- Follow state bar requirements; include disclaimers as mandated.
- Confidentiality?
- Don’t collect case details on unsecured forms.