Industry playbook

QR codes for HR and recruitment

Candidates decide in noisy halls. QR on banners can open role-specific pages with realistic timelines—if ATS links stay valid after migrations.

Built for hiring and employer branding teams.

Where this shows up

  • job applications
  • career page
  • campus hiring

Roll it out

  1. Tag each event with UTMs for source tracking.
  2. Preload location and requisition IDs in URLs where possible.
  3. Use dynamic QR when you consolidate vendors.
  4. A/B test poster copy, not just QR placement.

Hiring moments

  • Storefront “We’re hiring” clings.
  • Employee referral cards.
  • Internal mobility kiosks.

Questions people ask

EOE compliance?
Landing pages must match approved legal language.
Accessibility hiring?
Offer non-scan options at booths.

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