Industry playbook
QR codes for food delivery businesses
Aggregator fees hurt margins. QR codes inside delivery bags can train customers to order direct next time—if your site is fast and incentives are fair.
Built for cloud kitchens and delivery brands.
Where this shows up
- menu ordering
- offer redemption
- repeat order links
Roll it out
- Comply with platform exclusivity clauses where applicable.
- Offer first-party perks that marketplaces can’t clone easily.
- UTM-tag bag inserts by neighborhood.
- Refresh creative monthly; dynamic QR avoids stale promos.
Delivery inserts
- Loyalty point explainer.
- Catering QR for offices.
- Feedback before public reviews.
Questions people ask
- Platform ToS?
- Review contracts before diverting traffic.
- Allergens?
- Keep menus accurate; QR doesn’t remove liability.