Step-by-step guide
How to use QR codes for customer feedback forms
Email surveys get ignored; in-moment QR catches feelings while memory is fresh. Short surveys and dynamic links let you tweak questions by site.
Built for customer success and operations teams.
Do this in order
- Keep forms under two minutes on mobile.
- Prefill location or receipt ID via URL parameters.
- Place QR on receipts, tables, and exit paths—not hidden at the bottom of a long URL poster.
- Close the loop: route alerts to managers who can act today.
Common placements
- NPS survey
- post-purchase feedback
- service quality form
Better signal
- Ask one open-ended question max.
- Share what you changed based on last month’s feedback.
Questions people ask
- Incentives?
- Follow legal rules; don’t bias responses with rewards that skew scores.
- PII?
- Collect only what you need; disclose retention.