Step-by-step guide
How to use QR codes for app downloads
Store URLs are long and platform-specific. A QR can route to the right store—or a landing page that detects device—while you keep one code on posters.
Built for mobile app marketing teams.
Do this in order
- Prefer a landing page that branches iOS/Android if you don’t trust auto-redirect services.
- UTM-tag links so installs attribute to each campaign.
- Print large enough for distance scanning at booths.
- Update when bundle IDs or store URLs change—dynamic QR avoids dead ends.
Common placements
- store install campaign
- print ads
- conference booth
Campaign hygiene
- Retire old posters after campaigns end—stale codes hurt reviews.
- Show app value prop in one line next to the QR.
Questions people ask
- Attribution?
- Combine UTM parameters with your MMP or store console data.
- Pre-release builds?
- Use enterprise distribution flows; public store links won’t work for test APKs/IPAs.